TY  - BOOK
AU  - Ghose, Amitabha (Ed.)
TI  - Techonology and marketing strategy
SN  - 9788131411957
U1  - 658.802           
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. New technology in marketing
Section 2. Marketing and proactive strategy
Section 3. Case studies
Index
ER  -