Ghose, Amitabha (Ed.) <br/><br/>
Techonology and marketing strategy 
edited by Amitabha Ghose. 
 - Hyderabad :  ICFAI,  2007. 
 - 261 p. 
<br/><br/> Table of contents:<br/>Section 1. New technology in marketing<br/>Section 2. Marketing and proactive strategy<br/>Section 3. Case studies<br/>Index 
<br/><br/><label>ISBN: </label>9788131411957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802            / GHO/TEC