TY  - BOOK
AU  - Kaushesh, Anshul (Ed.)
TI  - Innovation in marketing
SN  - 8178811553
U1  - 658.8 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Managing innovations
Section 2. Innovations in marketing
Section 3. Innovations in marketing mix
Section 4. Innovations in branding
Section 5. Industry perspectives
ER  -