Kaushesh, Anshul (Ed.) <br/><br/>
Innovation in marketing 
edited by Anshul Kaushesh. 
 - Hyderabad :  ICFAI,  2004. 
 - 182 p. 
<br/><br/> Table of Contents:<br/>Section 1. Managing innovations<br/>Section 2. Innovations in marketing<br/>Section 3. Innovations in marketing mix<br/>Section 4. Innovations in branding<br/>Section 5. Industry perspectives 
<br/><br/><label>ISBN: </label>8178811553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAU/INN