Ghose, Amitabha (Ed.)
Impact of government policies on marketing strategies
edited by Amitabha Ghose.
- Hyderabad : ICFAI, 2008.
- 210 p.
Table of contents:
Section 1. Government policy and impact on marketing
Section 2. Country perspectives
Index
9788131419786
Marketing.
658.802 / GHO/IMP