TY - BOOK AU - Garikaparihi, Madhavi (Ed.) TI - CRM: : the new face of marketing SN - 8178810158 U1 - 658.812 PY - 2002/// CY - Hyderabad PB - ICFAI KW - Marketing N1 - Table of contents: Section 1. The changing face of marketing Section 2. Implementation, tools and pitfalls of CRM Section 3. Looking beyond CRM Section 4. CRM in practice Section 5. Current issues and emerging trends in CRM The Indian CRM market Appendix ER -