CRM: the new face of marketing
edited by Madhavi Garikaparihi.
- Hyderabad : ICFAI, 2002.
- 209 p.
Table of contents: Section 1. The changing face of marketing Section 2. Implementation, tools and pitfalls of CRM Section 3. Looking beyond CRM Section 4. CRM in practice Section 5. Current issues and emerging trends in CRM The Indian CRM market Appendix