TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - Qualitative market research : : approaches and applications
SN  - 9788131412046
U1  - 658.83 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Issues and approaches
Section 2. Applications
Section 3. Cases 
Index
ER  -