Suresh, K. (Ed.) <br/><br/>
Qualitative market research :   approaches and applications 
edited by K. Suresh. 
 - Hyderabad :  ICFAI,   2007. 
 - 218 p. 
<br/><br/> Table of Contents :<br/>Section 1. Issues and approaches<br/>Section 2. Applications<br/>Section 3. Cases <br/>Index  
<br/><br/><label>ISBN: </label>9788131412046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83  / SUR/QUA