Mukund, A. (Ed.) <br/><br/>
Marketing management (Vol.1) 
edited by A. Mukund and Sanjib Dutta. 
 - Hyderabad :  ICFAI,  2003. 
 - 177 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Amul- diversification strategy<br/>Chapter 2. Amway- Indian network marketing experience<br/>Chapter 3. Baron- rewriting Indian consumer electronics goods marketing<br/>Chapter 4. Benetton- the advertising campaign story<br/>Chapter 5. Bisleri- marketing strategy<br/>Chapter 6. BPCL- petrol pump retail revolution<br/>Chapter 7. Britannia-the makeover<br/>Chapter 8. Cielo- a car in trouble<br/>Chapter 9. Coke-pepsi-The cola wars<br/>Chapter 10. Frooti-the Digen Verma campaign<br/>Chapter 11. Godrej fairglow- fairness wars<br/>Chapter 12. Kellogg's-the Indian experience<br/>Chapter 13. Maruti- speedbreakers galore<br/>Chapter 14. McDonald's- fast food fables<br/>Chapter 15. Nirma- marketing strategy<br/>Chapter 16. 'Onida candy'- marketing strategy<br/>Chapter 17. Pizza hut- pizza wars<br/>Chapter 18. Siyaram- the celebrity endorsement story<br/>Chapter 19. Tanishq- the turnaround story<br/>Chapter 20. Tasty bite- the turnaround story 
<br/><br/><label>ISBN: </label>8178810077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / MUK/MAR