TY  - BOOK
AU  - Ghosh, Shantanu (Ed.)
AU  - Posa, V. N. (Ed.)
TI  - Cause related marketing: : an introduction
SN  - 9788131404454
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Concepts
Section 2. Applications and cases
Index
ER  -