Ghosh, Shantanu (Ed.) <br/><br/>
Cause related marketing:   an introduction 
edited by Shantanu Ghosh and V. N. Posa. 
 - Hyderabad :  ICFAI,  2006. 
 - 181 p. 
<br/><br/> Table of Contents:<br/>Section 1. Concepts<br/>Section 2. Applications and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131404454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / GHO/CAU