Business strategy (Vol. 2)
edited by A. V. Vedpuriswar.
- Hyderabad : ICFAI, 2003.
- 190 p. 2v.
Table of Contents: Chapter 1. Nissan's Turnaround Chapter 2. Linux vs windows Chapter 3. Intel's itanium 2 Chapter 4. Procter and gamble: organization 2005 and beyond Chapter 5. Cemex: Mexico's Global Giant Chapter 6. IKEA: managing global expansion Chapter 7. Tesco in 2003 Chapter 8. Starbucks: evolution of a global brand