TY  - BOOK
AU  - Londhe, B. R. (Ed.)
TI  - Product innovation : : a mantra for survival
SN  - 9788131407776
U1  - 658.575 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Management
N1  - Table of Contents :
Section 1. Product development imperatives
Section 2. Experiences and cases
Index
ER  -