TY  - BOOK
AU  - Ghosh, Amitabha (Ed.)
TI  - Marketing in the unpredictable world
SN  - 9788131407318
U1  - 658.84  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Impact of external environmental factors of marketing
Section 2. Anticipating change in external environment and developing response strategy
Index
ER  -