Ghosh, Amitabha (Ed.) <br/><br/>
Marketing in the unpredictable world 
edited by Amitabha Ghose. 
 - Hyderabad :  ICFAI,  2007. 
 - 230 p. 
<br/><br/> Table of Contents:<br/>Section 1. Impact of external environmental factors of marketing<br/>Section 2. Anticipating change in external environment and developing response strategy<br/>Index 
<br/><br/><label>ISBN: </label>9788131407318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84   / GHO/MAR