TY  - BOOK
AU  - Mukerjee, Kaushik (Ed.)
TI  - CRM : : a strategic approach
SN  - 9788131404232
U1  - 658.812 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Strategies
Section 2. Applications and cases
Index
ER  -