Mukerjee, Kaushik (Ed.) <br/><br/>
CRM :   a strategic approach 
edited by Kaushik Mukerjee. 
 - Hyderabad:  ICFAI,  2006. 
 - 218 p. 
<br/><br/> Table of contents:<br/>Section 1. Strategies<br/>Section 2. Applications and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131404232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / MUK/CRM