TY  - BOOK
AU  - Radhakrishna, G. (Ed.)
TI  - Consumer behaviour: : emerging trends and issues
SN  - 8178813025
U1  - 658.8342              
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Consumer behaviour : introduction
Section 2. Consumer behaviour as a marketing tool
Section 3. Cases
Index
ER  -