Radhakrishna, G. (Ed.) <br/><br/>
Consumer behaviour:   emerging trends and issues 
edited by  G. Radhakrishna. 
 - Hyderabad :  ICFAI,  2004. 
 - 200 p. 
<br/><br/> Table of contents:<br/>Section 1. Consumer behaviour : introduction<br/>Section 2. Consumer behaviour as a marketing tool<br/>Section 3. Cases<br/>Index 
<br/><br/><label>ISBN: </label>8178813025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342               / RAD/CON