TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - New age branding : : concepts and cases (Vol. 2)
SN  - 817881188X
U1  - 658.827 
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Cases
appendix
ER  -