Suresh, K. (Ed.) <br/><br/>
New age branding :   concepts and cases (Vol. 2) 
edited by K. Suresh. 
 - Hyderabad :  ICFAI,  2003. 
 - 190 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Cases<br/>appendix 
<br/><br/><label>ISBN: </label>817881188X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SUR/NEW