TY  - BOOK
AU  - Rao, Pramod (Ed.)
AU  - Wawge, Ravikant S (Ed.)
AU  - Gohokar, Kalyani  (Ed.)
TI  - Public relations and media: concepts and cases
SN  - 9788131414026
U1  - 659.2  
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Advertising
N1  - Table of Contents :
Section 1. Concepts 
Section 2. Applications and cases
ER  -