Rao, Pramod (Ed.) <br/><br/>
Public relations and media :  concepts and cases 
edited by Pramod Rao, Ravikant S Wawge and Kalyani Gohokar. 
 - Hyderabad :  ICFAI,  2008. 
 - 206 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts <br/>Section 2. Applications and cases 
<br/><br/><label>ISBN: </label>9788131414026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.2   / RAO/PUB