Jaya Krishna, S. (Ed.) <br/><br/>
Customer retention management:  concepts and applications 
edited by S. Jaya Krishna. 
 - Hyderabad :  ICFAI,  2006. 
 - 180 p. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Applications and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131404751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8343       / JAY/ICF