TY  - BOOK
AU  - Parthasarathy, V. (Ed.)
TI  - Advertising : : concepts and cases
SN  - 8178812436
U1  - 659.1  
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Advertising
N1  - Table of Contents :
Section 1. Introduction
Section 2. Psychology in advertising 
Section 3. Advertising agency functions
Section 4. Cases
Bibliography
Index
ER  -