Parthasarathy, V. (Ed.) <br/><br/>
Advertising :   concepts and cases 
edited by V. Parthasarathy. 
 - Hyderabad :  ICFAI,   2004. 
 - 169 p. 
<br/><br/> Table of Contents :<br/>Section 1. Introduction<br/>Section 2. Psychology in advertising <br/>Section 3. Advertising agency functions<br/>Section 4. Cases<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>8178812436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / PAR/ADV