TY  - BOOK
AU  - Ray, Santanu (Ed.)
TI  - Brand management : : financial perspective
SN  - 9788131406274
U1  - 658.827 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Integrating brand management with financial strategies
Section 2. Beyond brand management - towards value creation 
Index
ER  -