Ray, Santanu (Ed.) <br/><br/>
Brand management :   financial perspective 
edited by Santanu Ray. 
 - Hyderabad :  ICFAI,  2007. 
 - 217 p. 
<br/><br/> Table of Contents :<br/>Section 1. Integrating brand management with financial strategies<br/>Section 2. Beyond brand management - towards value creation <br/>Index  
<br/><br/><label>ISBN: </label>9788131406274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAY/BRA