TY  - BOOK
AU  - Rao, Pramod (Ed.)
AU  - Wawge, Ravikant S  (Ed.)
TI  - Radio as an advertising medium : : riding the wave
SN  - 9788131412404
U1  - 659.142 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Advertising
N1  - Table of Contents :
Section 1. Introduction
Section 2. Impact and implications
Index
ER  -