Rao, Pramod (Ed.) <br/><br/>
Radio as an advertising medium :   riding the wave 
edited by Pramod Rao and Ravikant S Wawge. 
 - Hyderabad :  ICFAI,   2007. 
 - 233 p. 
<br/><br/> Table of Contents :<br/>Section 1. Introduction<br/>Section 2. Impact and implications<br/>Index 
<br/><br/><label>ISBN: </label>9788131412404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.142  / RAO/PAD