TY  - BOOK
AU  - Suresh, K. (Ed.)
AU  - Balakrishna, A. V. (Ed.)
TI  - Icfai university press on effective advertising
SN  - 9788131408162
U1  - 659.1  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Advertising
N1  - Table of Contents :
Section 1. Effective advertising approaches
Section 2. Case studies
Index
ER  -