Suresh, K. (Ed.) <br/><br/>
Icfai university press on effective advertising 
edited by K. Suresh and A. V. Balakrishna. 
 - Hyderabad :  ICFAI,   2007. 
 - 204 p. 
<br/><br/> Table of Contents :<br/>Section 1. Effective advertising approaches<br/>Section 2. Case studies<br/>Index 
<br/><br/><label>ISBN: </label>9788131408162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / SUR/ICF