TY  - BOOK
AU  - Chaturvedi, Braj Mohan (Ed.)
TI  - Brands and firebrands : : insights from experts
SN  - 8178811936
U1  - 658.827  
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Branding : an introduction
Section 2. Brand management : a strategic approach
Section 3. Internet branding : emerging trends
Appendix

ER  -