Chaturvedi, Braj Mohan (Ed.) <br/><br/>
Brands and firebrands :   insights from experts 
edited by Braj Mohan Chaturvedi. 
 - Hyderabad :  ICFAI,   2003. 
 - 166 p. 
<br/><br/> Table of Contents :<br/>Section 1. Branding : an introduction<br/>Section 2. Brand management : a strategic approach<br/>Section 3. Internet branding : emerging trends<br/>Appendix<br/> 
<br/><br/><label>ISBN: </label>8178811936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827   / CHA/BRA