TY - BOOK AU - Seenath, Kanugovi (Ed.) TI - SMS marketing for mobile generation SN - 8178813092 U1 - 658.83 PY - 2004/// CY - Hyderabad PB - ICFAI, KW - Marketing N1 - Table of Contents : Section 1. Mobile marketing and SMS Section 2. SMS marketing Section 3. Campaigns Index ER -