TY  - BOOK
AU  - Chaudhuri, Sumit Kumar (Ed.)
TI  - Case studies on competitive strategies (Vol. 2)
SN  - 9788131401972
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Chapter 1. Airbus and Boeing: divergent growth plans
Chapter 2. Barbie vs Bratz: Competition in the tween girl market
Chapter 3. Carrefour: competitive strategies during challenging times
Chapter 4. CIPLA's generic competence
Chapter 5. Competitive advantages of Japanese automobile manufactures
Chapter 6. DHL in USA- the competitive strategies
Chapter 7. Digital animation: India's competitive advantage
Chapter 8. Disney channel's competitive strategies
Chapter 9. Investment banking: Lazard's competitive strategies
Chapter 10. Medical tourism: India's competitive advantage
Chapter 11. Meg. Whitman's competitive strategies for eBay
Chapter 12. Progressive crop: the auto insurer's competitive strategies
Chapter 13. Southwest Airlines: generating competitive advantage through HRM
Chapter 14. The competitive strategies of Ryanair
Chapter 15. Utility computing: IBM on demand
Chapter 16. Virgin mobile in USA: differentiating growth strategies
ER  -