Chaudhuri, Sumit Kumar (Ed.) <br/><br/>
Case studies on competitive strategies (Vol. 2) 
edited by Sumit Kumar Chaudhuri. 
 - Hyderabad :  ICFAI,  2006. 
 - 238 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Airbus and Boeing: divergent growth plans<br/>Chapter 2. Barbie vs Bratz: Competition in the tween girl market<br/>Chapter 3. Carrefour: competitive strategies during challenging times<br/>Chapter 4. CIPLA's generic competence<br/>Chapter 5. Competitive advantages of Japanese automobile manufactures<br/>Chapter 6. DHL in USA- the competitive strategies<br/>Chapter 7. Digital animation: India's competitive advantage<br/>Chapter 8. Disney channel's competitive strategies<br/>Chapter 9. Investment banking: Lazard's competitive strategies<br/>Chapter 10. Medical tourism: India's competitive advantage<br/>Chapter 11. Meg. Whitman's competitive strategies for eBay<br/>Chapter 12. Progressive crop: the auto insurer's competitive strategies<br/>Chapter 13. Southwest Airlines: generating competitive advantage through HRM<br/>Chapter 14. The competitive strategies of Ryanair<br/>Chapter 15. Utility computing: IBM on demand<br/>Chapter 16. Virgin mobile in USA: differentiating growth strategies 
<br/><br/><label>ISBN: </label>9788131401972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / CHA/CAS