TY - BOOK AU - Chaudhuri, Sumit Kumar (Ed.) TI - Case studies on managing in troubled times SN - 9788131403198 U1 - 658.8 PY - 2007/// CY - Hyderabad PB - ICFAI KW - Marketing N1 - Table of contents: Chapter 1. Alitalia: the Airline in trouble Chapter 2. Challenging times of Japan tobacco Chapter 3. Converium: the Swiss Reinsurer's trobouled times Chapter 4. Gaming market: Nintendo's struggles Chapter 5. Havas: troubled times at french advertising giant Chapter 6. Kodak: fading moments in digital photography Chapter 7. Krispy kreme doughnuts: the troubled times Chapter 8. LSG sky chefs: managing in troubled times Chapter 9. Marks and spencer: the downfall and leadership vaccum Chapter 10. Merck: a future laggard in the global pharmaceutical industry? Chapter 11. Mitsukoshi: the Japanese retailer's troubled times Chapter 12. Motorola in China Chapter 13. Motorola's lost opportunities Chapter 14. Poland spring: managing it troubled times Chapter 15. Proton: the Malaysian car maker's troubles and challenges Chapter 16. Regal entertainment group: managing troubled times Chapter 17. Proton: the Malaysian car maker's troubles and challenges Chapter 18. Regal entertainment group: managing troubled times Chapter 19. Starbucks in Germany Chapter 20. Telecom Italia: troubled times in Brazil ER -