Chaudhuri, Sumit Kumar (Ed.) <br/><br/>
Case studies on managing in troubled times   
edited by Sumit Kumar Chaudhuri. 
 - Hyderabad :  ICFAI,  2007. 
 - 274 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Alitalia: the Airline in trouble<br/>Chapter 2. Challenging times of Japan tobacco<br/>Chapter 3. Converium: the Swiss Reinsurer's trobouled times<br/>Chapter 4. Gaming market: Nintendo's struggles<br/>Chapter 5. Havas: troubled times at french advertising giant<br/>Chapter 6. Kodak: fading moments in digital photography<br/>Chapter 7. Krispy kreme doughnuts: the troubled times<br/>Chapter 8. LSG sky chefs: managing in troubled times<br/>Chapter 9. Marks and spencer: the downfall and leadership vaccum<br/>Chapter 10. Merck: a future laggard in the global pharmaceutical industry?<br/>Chapter 11. Mitsukoshi: the Japanese retailer's troubled times<br/>Chapter 12. Motorola in China<br/>Chapter 13. Motorola's lost opportunities<br/>Chapter 14. Poland spring: managing it troubled times<br/>Chapter 15. Proton: the Malaysian car maker's troubles and challenges<br/>Chapter 16. Regal entertainment group: managing troubled times<br/>Chapter 17. Proton: the Malaysian car maker's troubles and challenges<br/>Chapter 18. Regal entertainment group: managing troubled times<br/>Chapter 19. Starbucks in Germany<br/>Chapter 20. Telecom Italia: troubled times in Brazil 
<br/><br/><label>ISBN: </label>9788131403198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / CHA/CAS