TY  - BOOK
AU  - Dutta, Sanjib (Ed.)
TI  - Marketing management: : concepts and cases
SN  - 8178811596
U1  - 658.8  
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Concepts
Section 2. Cases
ER  -