Dutta, Sanjib (Ed.) <br/><br/>
Marketing management:   concepts and cases 
edited by Sanjib Dutta. 
 - Hyderabad :  ICFAI,  2003. 
 - 200 p. 
<br/><br/> Table of Contents:<br/>Section 1. Concepts<br/>Section 2. Cases 
<br/><br/><label>ISBN: </label>8178811596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / DUT/MAR