TY  - BOOK
AU  - Krishna, G. Radha (Ed.)
TI  - Consumer behavior : : approaches and applications
SN  - 9788178817644
U1  - 658.8342  
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Insights
Section 2. Segments
Section 3. Appendix
Bibliography
Index
ER  -