Krishna, G. Radha (Ed.) <br/><br/>
Consumer behavior :   approaches and applications 
edited by G. Radhakrishna. 
 - Hyderabad :  ICFAI,  2005. 
 - 259 p. 
<br/><br/> Table of contents:<br/>Section 1. Insights<br/>Section 2. Segments<br/>Section 3. Appendix<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>9788178817644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342   / KRI/CON