TY  - BOOK
AU  - Reddy, Sumati (Ed.)
TI  - Integrating HR and marketing strategies: concepts and cases
SN  - 9788131401859
U1  - 658.802 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Internal marketing
Section 2. Recruitment and marketing
Section 3. HR practices to strengthen the broad image
Section 4. Cases
Index
ER  -