Reddy, Sumati (Ed.) <br/><br/>
Integrating HR and marketing strategies  concepts and cases 
Edited by Sumati Reddy. 
 - Hyderabad :  ICFAI,  2006. 
 - 229 p. 
<br/><br/> Table of contents:<br/>Section 1. Internal marketing<br/>Section 2. Recruitment and marketing<br/>Section 3. HR practices to strengthen the broad image<br/>Section 4. Cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131401859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / RED/INT