TY  - BOOK
AU  - Mukherjee, Kaushik (Ed.)
TI  - Customer focus: : the new  imperative (Vol. 2)
SN  - 9788131401866
U1  - 658.812 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Concepts
Section 2. Application and cases
Index
ER  -