Mukherjee, Kaushik (Ed.) <br/><br/>
Customer focus:   the new  imperative (Vol. 2) 
edited by Kaushik Mukherjee. 
 - Hyderabad :  ICFAI,  2006. 
 - 182 P. 2V. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Application and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131401866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / MUK/CUS