TY  - BOOK
AU  - Mukheriee, Kaushik (Ed.)
TI  - Redefining customer value
SN  - 9788131407516
U1  - 658.834 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Approaches and cases
Index
ER  -