Mukheriee, Kaushik (Ed.) <br/><br/>
Redefining customer value 
Edited by Kaushik Mukheriee. 
 - Hyderabad :  ICFAI,  2007. 
 - 238 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Approaches and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131407516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.834  / ADV/RED